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Industry Facts
Part of a creative team charged with bringing a client’s idea to life via a variety of print, electronic and film media, Advertising Designers use computer software to develop the overall layout and design of print ads for a variety of publications. Some also produce promotional displays and marketing brochures, design distinctive company logos, and develop signs and environmental graphics. An increasing number of designers develop material for the Internet.

In 2004, the Advertising and Public Relations industries employed 425,000 workers; an additional 61,000 were self-employed. Most firms are based in New York and California.

Employment is expected to grow 22% between 2004 and 2014—in contrast with 14% of all industries combined—but competition will be keen because the industry’s perceived glamour attracts more jobseekers than there are job openings.







Source: U.S. Bureau of Labor Statistics
     
     
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