OUR BRANDMARK INDUSTRY FACTS           ABOUT USPROGRAMSDESIGN SCHOOLSDESIGN AMBASSADORSINTERNATIONALDONATE         Industry Facts • Advertising • Communication design • Display/Exhibit Design • Industrial Design • Graphic/Packaging Design • About Us • Programs • Design Schools • Design Ambassadors • International • Donate • Our Brandmark • Industry Facts Relative to their representation in the overall U.S. population, Blacks spend more on fast-moving consumer goods and purchase and consume them at a higher rate than their Anglo counterparts. Unfortunately, despite this reality, very few Blacks are able to participate in creating and building successful brands in the U.S. economy. African-Americans are significantly underrepresented and/or virtually absent from postsecondary education involving design devoted to creating or building brands. Overall, such schools are not attracting enough Black students for the key fields of design related to branding and are graduating even fewer of them. However, brands created and designed by Blacks continue to contribute significantly to our national economy and are a source of jobs for a growing number of Americans: There are 823,500 Black-owned businesses in the U.S., which generate $71.2 billion in revenue.1 Some popular/successful brands that were created and/or designed by African-Americans include Jordan (Michael Jordan), Oprah, Tiger Woods, BET and Sean John. 1Target Market News             contact us | terms and conditions | privacy policy